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Rebrand 2014
In 2014, Guardian Credit Union rebranded itself. The goal of this project was to modernize the organization and redefine their vision. It was important to communicate to the target market that the credit union is community focused and approachable. To accomplish this, we refreshed the logo to be simple and recognizable. Then we determined that utilizing the Milwaukee skyline along with an industrial feel was a great way to associate the credit union with the area.
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